HYDROTEST sells, rents, examines & repairs different kinds of lifting machinery. I got to redesign their existing, outdated brand identity to make it reflect their true values. After assessing the company's strenghts, values, position and goals I was able to design a strong, modern & elegant look for the brand.
HYDROTEST is up-to date, professional & dynamic. My goal with the brand design process was to modernize their look and reflect the company's nature through it.
The emblem of the logo includes the letter 'H' in its negative space, while the shape signals stability, elegance & shows an upward moving dynamic scene. The arrows also contribute to the dynamic, forward-looking feel .